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Generalist Marketing Sr. Manager

Who We Are

About Instil: Instil is dedicated to revolutionizing the nonprofit sector with cutting-edge technology solutions. We empower nonprofit organizations to maximize their impact through innovative tools and strategic insights. As we continue to grow, we're looking for a dynamic Generalist Marketing Manager to join our team and help elevate our brand, drive lead generation, and execute effective marketing campaigns.

Role Overview: The Generalist Marketing Manager will be responsible for managing and executing a broad range of marketing activities to drive brand awareness, generate leads, and support our go-to-market strategies. This role requires a strategic thinker with a hands-on approach who can navigate between high-level strategy and detailed execution.

What We Offer:

  • Competitive salary and benefits package.
  • Flexible vacation time and work hours. 
  • Opportunity to make a meaningful impact in the nonprofit sector.
  • Collaborative and innovative work environment.
  • Professional development and growth opportunities.

Location: Remote (Los Angeles preferred)

Job Type: Full-Time

How to Apply: Interested candidates are invited to submit their resume and a cover letter outlining their relevant experience and why they are a great fit for this role to jobs@instil.io.

Instil is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

What You Will Do

Key Responsibilities:

  1. Brand Management
    • Steward the Instil brand, including high-level strategy, visual design, and campaign execution.
    • Drive brand awareness through consistent and compelling brand messaging across all channels.
  2. Product Positioning and Messaging
    • Conduct in-depth market research to understand user pain points and the competitive landscape.
    • Design positioning and messaging strategies to identify target markets and communicate Instil’s unique value proposition.
  3. Go-To-Market Strategy
    • Develop and implement comprehensive go-to-market plans that integrate paid and organic marketing efforts.
    • Align with organizational goals to ensure cohesive and effective marketing strategies.
  4. Campaign Management
    • Oversee and execute marketing campaigns that communicate our brand message effectively.
    • Ensure consistent brand presentation across all marketing channels.
  5. Lead Generation & Digital Marketing
    • Develop and execute a comprehensive lead generation plan, leveraging digital marketing, social media, and event participation.
    • Monitor and optimize campaigns to maximize lead generation efforts.
  6. Event Management
    • Plan and execute events to enhance Instil’s brand visibility and nurture relationships within the nonprofit community.
    • Manage event logistics, promotion, and follow-up activities.
  7. Partnerships
    • Develop and maintain relationships with influencers and key players in the nonprofit sector.
    • Increase Instil’s brand visibility and reputation among nonprofit tech decision-makers through strategic partnerships.
  8. Collaboration and Cross-Functional Alignment
    • Work closely with internal teams, including Product, Sales, and Customer Success, to ensure seamless execution of marketing initiatives.
    • Foster a collaborative environment to align marketing strategies with overall business objectives.
  9. Budget Management
    • Develop and manage the marketing budget.
    • Ensure maximum ROI on all marketing initiatives and campaigns.
  10. Reporting
    • Evaluate and report on the performance of all marketing initiatives and campaigns.
    • Provide actionable insights and recommendations for continuous improvement.

What You Possess

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 7+ years of experience in marketing, with a focus on brand management, lead generation, and digital marketing.
  • Proven track record in developing and executing successful marketing campaigns.
  • Excellent communication, project management, and analytical skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM systems, social media management tools).

Nice To Have

  • Strong understanding of the nonprofit sector is a plus.
  • Experience supporting enterprise sales teams is a plus.

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If you are excited to join us, send a note with links to your work and experience.

Also, even if you don't see a role that perfectly matches your experience, we encourage you to reach out! We know impostor syndrome and the confidence gap are very real barriers and we don't want them to get between us and amazing candidates.
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